MarketLine Advantage

Public and private company reports and SWOTs; Industry coverage includes Porter's Five Forces and value chain analysis.
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Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Company - includes a SWOT analysis for many firms

Industry - includes a Five forces analysis.

Value & Supply Chain Analysis - global content includes food service, game consoles, healthcare, and over 40 other industries with more to come over the next several months.  The global pipeline includes overview, analysis and burning issues for key areas.

Chartbooks - include KPI and market share data for countries and industries.

Country profiles - based on the PESTLE framework, provide analysis of the country's political, economic, social, technological, legal and environmental structure.

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Proper Use of GBL Databases

Proper Use of Licensed Databases for Course-Affiliated Client Projects, Directed Studies, Field Studies, and Case Competitions.  Have Questions?  Send us a message at Ask a Librarian.