Your Goizueta Business Library

Creating bridges to knowledge


Get Oriented

Welcome to Goizueta! We've compiled tips for the most frequently requested research databases and services here, to ensure your day one readiness as classes start.

Meet with a Librarian

GBL Consultation Hours

MON – THUR: 9am-7pm
FRI: 9am-6pm
SAT: Self-Service
SUN: 1pm-7pm By Appointment
*Additional times available by appointment

Reserve a study space

GBL Group Study

GBS students can book rooms for two hours at a time, up to two weeks in advance.


Send us your suggestions

We're interested in hearing your feedback and ideas for improving our services and resources

Need help?

ASK a Librarian

Your business librarians are here to work with you and your teams!

Contact us
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GBS Community Research Tools

Get Oriented

Day one readiness toolkit. Tips for apps, databases, and study spaces.

Business Books and News

Marketing & Consumer Behavior

Interested in marketing and consumer behavior? Check out this great list of titles that covers building brand loyalty, understanding customer-centered innovation, beating the competition, and more. Titles include: Buy Now: How Amazon Branded Convenience and Normalized Monopoly, The Mom Test: How to Talk to Customers & Learn if Your Business is a Good Idea When Everyone is Lying to You, Marketing Artificial Intelligence: AI, Marketing, and the Future of Business.

Available on OverDrive Business eBooks and Audiobooks.

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Roberto C. Goizueta

“We, in business, do have a calling. We have a calling to reward the confidence of those who have hired us and to build something lasting and good in the process.”