Simmons Insights

Consumer product preferences and media usage; drawn from the National Consumer Survey of 25,000+ U.S. adults. 2 year data time lag.
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Before you start your search, select your dataset: Simmons Connect (NCHS, mobile and sports fans), New Media, Simmons Local (Atlanta), and NCS Teen Study.

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Create cross-tab reports to identify the demographic, psychographic and store visit characteristics and media usage of your marketing target.

Data is available on a 2-year lag as part of our academic license.   New content updated Sept. 1 of each year.

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Simmons Connect

  • Simmons NCHS Study: National Consumer Survey of 25,000+ U.S. adults, ages 18+
  • Simmons Connect: contains the passively measured media, e.g. mobile apps and websites

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