Richard K. Miller Market Research eBook Series
Thanks to the contribution of class gifts, the Goizueta Business Library is able to provide all Goizueta Business School alumni with free remote access to the Richard K. Miller Market Research eBook Series.
Passwords for RKMA are available in the Goizueta Job Board and Resume Database (GO) and by request using this form.
To log in, look for the box in the upper right corner: “Enter your password to access your report(s)"
What's in the Richard K. Miller Market Research eBook series?
These are an excellent starting point when researching consumer markets or and other industries; includes market forecasts, sector trends, statistics, and relevant web sites and other sources.
Consumer eBooks include: Consumer Behavior; Consumer Marketing; Entertainment, Media & Advertising; Business-to-Business Marketing; Healthcare Business; Leisure Business Markets; International Consumer Markets; Restaurant, Food & Beverage Market; Retail Business, Sports Marketing; and Travel & Tourism Markets.
Technology eBooks include: Business Management Service; Clean Energy, Engineering & Construction Business; Environmental & Sustainability Business; Healthcare Business; Megaprojects; Net-Zero Transportation; Net-Zero United States; The Digital Economy; The Gig Economy.
Also includes access to a number of archived market research eBooks.
Access to the alumni databases, including the sharing of user names and passwords, is limited to Goizueta Business School alumni only, for personal enrichment and career research. Violation of this policy may result in loss of alumni privileges. Users are individually responsible for compliance with these terms.