Explorer (formerly MarketLine Advantage)

Public and private company reports and SWOTs; Industry coverage includes Porter's Five Forces and value chain analysis.
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Note

Marketline is now upgraded to GlobalData's Explorer. Once logged in, under Cross-Industry Intelligence Center, click Explorer.
 

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Use of databases requiring a GBS SharePoint registration or login are restricted to current Goizueta Business School faculty, students and staff for academic, career and personal enrichment, and may not be used for internships or employers. Proper Use of GBL Databases

Use this table to map out the most popular content in Marketline – and how to locate it in Explorer.

Marketline

Global Data Explorer

Notes

Report Examples

Company Profiles

Companies tab (top of screen)

SWOT analysis for approx. 100K cos. (all public cos. and largest private cos.)

 

Industry Proifles

Reports tab (top of screen). Click Industry Profile

All include Porter 5 Forces analysis. In Reports, also look at Sector Reports for more in-depth market research reports.

 

Value & Supply Chain Analysis

Reports tab (top of screen). Click Value & Supply Chain Analysis

Supply Chain reports focus on global industries or markets. To locate, enter this search in box to right of Refine Analysis button: “supply chain analysis” 

Value Chain reports focus on a specific company. To locate, enter this search in box to right of Refine Analysis button: “value chain analysis”

Examples of Supply Chain reports: Global Hot Drinks Market; Global Trucks Market; Global Pharmaceuticals Market 

Examples of Value Chain reports: Samsung Value Chain The Coca Cola Co Value Chain Starbucks Value Chain

Case Studies

Reports tab (top of screen). Click Case Studies

In Reports, also look at Analyst Opinions and Thematic Analysis

 

Analyst Insights

Reports tab (top of screen). Click Analyst Opinions

In Reports, also look at Thematic Analysis

 

Thematic Analysis

Reports tab (top of screen). Click Thematic Analysis

In Reports, also look at Thematic Opinions

 

Country Profiles (PESTLE)

Reports tab (top of screen). Click Macro Economic Reports

 

 

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