Sports Market Analytics (SMA)

League and team-level sports market research, data, and industry news covering fan engagement, participation, sponsorship, marketing, broadcasting, equipment sales, and sports fan giving.
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Note

10.17.26: Added all SMA premium content, expanding access to include team-level data/insights, annual Sports Fan Engagement Report, and an index of fan giving habits.

Select Premium in the top nav bar to view studies and cross tab data including: 

  • Premium Fan Studies - team-by-team cross tabulation data 
  • Fans & Brands - cross-tabbed team and brand data 
  • Sports Fan Engagement 360 Report - measures sports fandom data
  • Give-Dex - sports fan giving habits 
  • Summaries / Sports - consumers (13+ years) demographic and psychographic data 
  • Newstand - Sports industry publications, blogs, podcasts, etc.

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SBRnet includes nationwide sports business, sports marketing and sports marketing analytics, using syndicated custom and proprietary research for professional and college sports, consumer research, industry reports, and licensed industry articles.

Select Premium in the top nav bar to view studies and cross tab data including:

  • Premium Fan Studies - team-by-team cross tabulation data 
  • Fans & Brands - cross-tabbed team and brand data 
  • Sports Fan Engagement 360 Report - measures sports fandom data 
  • Give-Dex - sports fan giving habits 
  • Summaries / Sports - consumers (13+ years) demographic and psychographic data 
  • Newstand - Sports industry publications, blogs, podcasts, etc.

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Understanding the Sports Fan 360 Engagement Measurement (KPI)

Developed by SBRnet, the Sports Fan 360 Engagement Score is a strategic metric derived from an extensive annual consumer study conducted every first quarter since 2012. By analyzing specific fandom habits and behaviors, this data provides a comprehensive look at the modern sports landscape.

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